논문

The Study reviews 1) a model of perspectives noted by D. Getz, 2) local vitalization benefits of events and festivals, and 3) the foreign and domestic examples of event and festival strategies which are being made successfully to attract tourists and to promote their local image and economy
Several strategies to promote the local events and festivals are suggested: 1) the event tourism strategies to maximize the economic impacts, 2) the financial support of the national government to promote the event and festival, 3) the establishment of the educational program for attracting more local volunteers, 4) the structural change of the event and festival organizing committees, 5) the facilitation of the corporate sponsorships