The Korea Local Administration Review

Intelligence government services are changing intelligently in response to the scientific and technological developments of the Fourth Industrial Revolution. These changes can change the public’s awareness of and satisfaction with public policies. Thus, this study empirically analyzed the effect of Intelligence government services on policy satisfaction and awareness and the moderating effect that public relations has on this relationship. The results showed that recognition at the Intelligence government level was positively correlated with policy satisfaction and the effectiveness of public relations regarding policies was positively correlated with policy satisfaction and awareness. Public relations have been shown to strengthen the positive relationship between Intelligence government level and policy satisfaction and between Intelligence government level and policy awareness. This study’s results indicate that governments should differentiate services and engage in public relations about policies using technology that matches their characteristics.