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4,099
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The purpose of this study is to analyze the regional industry of An-dong and Yeong-ju and identify the success factors for application in the regional industry where the potential for the next development is big.
The growth of regional industries is the result of steady endeavors based on the tradition, locality and uniqueness of the local area. In other words, it is a result of executing the main parts of the regional industry such as the excellent quality of the products, the introduction of a quality guarantee system, early identification of market demand and opportunity, belief in success, development of sales strategies, etc.
In order for the regional industry to continue its growth and development, practical policies to support these regional industries along with the strengthened role of the actor promoting regional industries, cluster and network of regional industries, development of a unique regional brand, intellectual property rights of regional industries, marketing strategies, policies to expand the link between traditional and regional culture should improve in the near future.
